Steve Jobs – The Action Figure, that’s right.

£64 this will set you back, an action figure of Steve Jobs complete with miniature iPad and iPhone.

Now any normal action figure would not cost this much! You would normally look at around £15 for an action figure? Now just because of Apple’s status, does this really mean they can charge this much? The company that made the figure have depicted it as a masterful action figure and not just some cheap toy.

The former chief executive of Apple, who died last year, comes in his classically accustomed black turtleneck and blue jeans and is available from February onwards. Extras are also available at an extra cost; these extras include an iPhone 4 and a copy of the first Mac computer.

InIcon, the manufacturers of the figure will also include a spare pair of glasses and extra hands that can be used to interact with the prop extras.



Strange as this idea may sound, it has been attempted before by a company called MIC Gadget at a slightly lower selling price of £57. However the product was blocked by Apple’s lawyers and they had the following to say: “Mr Jobs has not consented to the use of his name and/or image in the Product. Unauthorized use of a person’s name and/or likeness constitutes a violation of California Civil Code Section 3344, which prohibits the use of any person’s name, photograph or likeness in a product without that person’s prior consent.”

Now that Steve Job’s is deceased, it is not clear that the same rules apply. InIcon are offering a number of props a long with the action figure that display Apple products and logos, so something will definitely be said before the February release date.

Let’s hope Microsoft don’t follow up this release with a Bill Gates figure!